Category Archives: Passenger research

The only 3 passenger surveys your airport needs

How to design a comprehensive research strategy for your airport on a tight budget

Tablet surveys








Imagine you’ve just been given a clean slate to completely redefine your airport’s customer research strategy. You have finally convinced your colleagues that the best way to grow non-aeronautical revenue is to understand the type of airport experience your passengers want and deliver this for them. And now you need to create a research programme that will support that strategy. So where do you start?

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